LEGO Ideas CMS / 01 UX/UI Design

Led the end-to-end UX/UI design for the internal CMS of LEGO Ideas, transforming complex backend workflows into intuitive interfaces for efficient content management, reduced error rates for admins, and adherence to the LEGO Design System.

LEGO Ideas is a high-traffic community of approx. 2.8 million fans where the most passionate creators submit, vote, and turn their own brick-built dreams into official LEGO sets
Project Client
LEGO Ideas
Service
UX/UI Design
Role
Digital Product Designer
Year
2025-2026
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Workflow Optimization Decision Support Systems Information Architecture
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User Governance Design Bulk Action UX Scalable Systems
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Content Lifecycle Management Multi-State UI Cross-Functional Collaboration
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Process Transparency PROCESS MAPPING Operational Design
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